The goodiebag

The Art Noord art fair in Museum Belvédère in Heerenveen celebrated its 5th anniversary at the end of September. Two artists who called themselves The Unprofitables provided an extra cheerful boost to this already festive event.

Jochem Hamstra (1962) and Martin de Jong (1963) presented visitors with brown paper bags containing a beautiful full-color invitation to their joint exhibition City in Groningen. But the bags also contain original and signed drawings, made on the back of a beer mat. It was a surprising way to draw attention to themselves, especially because of the funny name under which they operated for this occasion, a reference to the social position of artists.


September 2023